Social Bookmarking

What Is Social Bookmarking?

Social bookmarking is that the process of saving a selected website to a social bookmarking platform so you'll revisit it later. Social bookmarking sites allow users to access their bookmarks online, at any time, from any device. Social bookmarking sites are useful to marketers because users can add, annotate, and share bookmarked sites with their team. 
Bookmarks are often public, private, or shared with specific groups. Social bookmarking sites also can be used like social search engines. you'll search and browse to ascertain popular and recently added sites . Users can comment and vote for sites they like, making it easy to ascertain what articles are most precious.

Popular Social Bookmarking Sites:

• Twitter
• Pinterest
• Reddit
• Pocket
• Scoop.it
• Digg
• Weheartit
• Slashdot

How to Use Social Bookmarking Sites

1. Content Curation

As a marketer, especially in social media, one among your duties is to curate content to share together with your audience. People look to your brand for resources and expertise in your industry. With a social bookmarking site, you'll save articles or resources you discover online so you never run out of content to share together with your audience. Social bookmarking saves time and provides you the power to schedule content before time.

2. Organize and Save Resources

A benefit to social bookmarking sites is that you simply simply can organize and save content that you want to revisit later. As a marketer, it’s important to stay track of resources that assist you develop professionally. employing a site where you'll keep these resources organized is useful , so you won’t lose valuable content. 

3. Tag Content 

With most social bookmarking sites, you'll “tag" content, meaning you'll label it. for instance , if there’s a blog post that's about YouTube SEO strategies, you'll “tag" that content as “YouTube.” Then, once you want to travel back and appearance for that article otherwise you need resources for YouTube, you've got a neighborhood in your social bookmarking account tagged YouTube. This keeps the resources you save organized and readily available. 

4. Share Resources 

Another way to use social bookmarking tools is to share content together with your team. As a marketer, if you discover a piece of writing about social media strategy, you'll tag the content as “Social Media" so your social media team can find it. Plus, if everyone on your team has access to the social bookmarking site, they will regularly sign up to seek out the resources they have . this is often helpful for workers to continue developing their career and also share things they learn with their colleagues. 

5. Build Backlinks 

Social bookmarking sites are often an excellent addition to your link building strategy. you'll use your profile to bookmark resources on your website. However, you shouldn’t only add bookmarks to your site. 
Use social bookmarking as you normally would, bookmarking other resources you encounter , but sprinkle during a post or two from your own site. While social bookmarking shouldn’t be your sole link building strategy, it can round out your current strategy. 

6. Promote Your Mentions 

Besides bookmarking articles on your own site, you'll also use social bookmarking to link to articles or blog posts that mention your company. However, your social bookmarking profile should contain a spread of self-promotion versus unbranded content.

7. Drive Traffic to Your Site 

Social bookmarking sites can drive traffic to your site. If people bookmark your post and vote for it, it'll show up in searches, and cause traffic to your site. 
Besides sharing your own posts on your social bookmarking profile, you furthermore may want people to bookmark your content. to form this easy for users, you'll add social bookmarking buttons to your blog so readers can bookmark your content with the press of a button. 

8. SEO 

Search engines often list results from social bookmarking sites. When a site is bookmarked on a social bookmarking site, a link is formed and indexed by search engines. This earns credibility with search engines. Content that's voted for and bookmarked tons by users on social bookmarking sites tends to point out up higher in program results. 
Social bookmarking can help develop your team and keep your marketing skills sharp in an evolving industry. Plus, it also can be used as a technique for your team to realize more traffic and credibility with Google.

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